For example, when you search for SEMrush, it shows their Twitter account… with links to their last 3 tweets. All of these are GREAT questions to answer in the form of blog posts, videos and podcasts. They can also appear when Google feels that a “normal” search needs a few local results. For example, if you search for “plumber”, Google knows that you’re probably looking for a plumber nearby.
A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer. There are many good resources you can find online, and a good portion of them are free. You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy. Link building is something is something that preoccupies the SEO industry. To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques. E-E-A-T (aka Double-E-A-T) is a set of guidelines that Google’s quality raters use to assess the quality of search results.
There’s no secret sauce here either, good content is just content people want to read. Sure, there are some content marketing essentials to keep in mind like budgeting, tools, and promotion, but you can’t get away from having content people want to read. Look at the data in Google Analytics and check where exactly your important goals are reached.
And besides optimizing my content for that specific term, I also added a handful of LSI keywords like “drive traffic”. And they’re helpful for search engines because it helps them index your site’s pages… and understand your site’s structure and architecture. However, driving organic traffic to your site is not easy, and this is where SEO comes into play. With SEO, you can optimize different parts of your website and page to fit various criteria of the ever-changing search algorithms. If it’s like a local website and you’re trying to rank it locally, you can use directories and the classified ads websites for that.
After all, the terms in your URL represent a high-level overview of what your page is about. For example, for my guide to email marketing, my URL is /email-marketing-guide. All you need to do is write your keyword somewhere in the first 100 words of your page.
Search engines like Google send out crawlers, also called robots or spiders, to collect information on every website they come across. The crawlers follow the various links from one website to another and catalog identifiers such as text, URL, and title tags to discern the focus of every page. Then, they take that information back to Google, which evaluates it and ranks the website in an internal index based on quality and quantity. Over the last few decades, the way businesses market their products and advertise their services has evolved rapidly.
If you have two links from the same page, the one that appears first may have more value than the second one. A backlink from a website that hasn’t linked to you before is usually more valuable than the one from a site that has already linked to you before. Any obvious attempt to manipulate the anchor text of your links may be detected and penalized by Google (more on Google penalties here).
The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms. For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase. These links are called backlinks, and they can help your SEO by signaling that BHS Links your website is useful and trustworthy.
Earned media services will help to strengthen your site’s backlink profile. An SEO agency is a company that provides SEO as a service to businesses from small and medium-sized businesses (SMBs) to larger companies needing enterprise SEO services. In other words, an SEO agency helps businesses optimize their websites to rank higher in search engine result pages (SERPs). Backlinks basically mean the links from other websites in your niche that direct traffic to your website.
Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do. Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites.
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